VC Website Organization

I have been spending a lot of time this weekend looking at VC portfolios on their website for a client. My sense is that VCs would want these portfolios to be well structured and easy to navigate, after all the idea is to have a favorable exit. Turns out that there is a lot of variability in the way these portfolios are presented making navigation sometimes very difficult.

So here are some suggestions on how to improve this:

  • Show the company logo, web site and a short description together in a simple list. Do not force the user to click a link to see the company description.
  • If there are lots of companies be sure to give a way to narrow the list down quickly either through a faceted search or via tagging, so Networking, Social, Music, etc… And there is no harm in having multiple tags for each company.
  • Separate prior investments from current investments, or provide a way to do so easily.
  • Make sure the company descriptions are accurate and skip the marketing/hype adjectives, if I don’t see descriptions such as “Delivers revolutionary software solutions” or “Discover breakthrough improvement opportunities”, it will be too soon. This tells me nothing about what the company does and my time is limited.

The idea behind listing a portfolio is to communicate, the less I have to futz with the website the better the communication.

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