What is Microsoft Advertising Here?

Ok, so I am a little confused by Microsoft’s recent ads targeting Macs. Both ads (ad 1, ad 2 are featuring HP laptops, flogging the notion that they are cheaper than Macs (Ok they are in terms of dollar value but this becomes fuzzy when you start to look at the specs, whether they are truly cheaper will be left as an exercise to the reader).

I am left confused because Microsoft seems to be pushing HP hardware here, I am sure HP doesn’t mind (and probably had something to do with this) but still. Where is the ‘Vista is cooler/cheaper/better/fast’ message?

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