iPhone App Usage Patterns
February 21, 2009 Leave a comment
Regarding the ability of applications to sustain users’ interest, Pinch Media discovered that only about 1% of downloads end up being used long-term, with only about 20% of users of free applications using the application beyond the first day. While paid apps generally perform a bit better in this regard than free apps, the drop-off in usage is still steep in the vast majority of cases. Similarly, the amount of time users spend engaged with an application decreases significantly, stabilizing at approximately five minutes per day, although games do perform approximately twice as well as other applications in this regard.
This pretty much mirrors my usage patterns. I usually test out apps for a day (or less) and delete if it doesn’t serve my needs, or I keep it around. There are a few apps I use on a daily basis but most I use sporadically.