To brick or not to brick

I have been reading and hearing lots about Apple’s decision to brick unlocked iPhone with the most recent 1.1.1 update, but I have not seen anyone suggest that what Apple should do is provide a way for people to completely reset their iPhone. Basically Apple should have had 1.1.1 completely restore unlocked iPhone rather that just bricking them.

At least this would have been a better move for Apple PR-wise compared to the current situation.

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