Google insight

The New York Times has published an insight into how Google goes about making modifications to it search engine, specifically the ranking algorithms.

Matthew Hurst and Gred Linden have both made the points that tweaking the search engine can be counter productive because they will almost always have unintended consequences which in turn will need additional tweaks.

Constant tweaking also moves away from keeping the algorithms clean, which makes tracking down of issues more difficult.

On the other hand, data is messy and even the best algorithms cannot always cope with the stuff that one finds out there.

My take on this is that tweaking are sometimes needed, but that if you find yourself pilling them on, them perhaps it is time to re-evaluate what you are trying to achieve.

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