Search Personalization in Google

Google seems to be making a big splash with personalization, Search Engine Land has a review on how to set it up and what the features are.

Maybe I am missing something but search history and personalization has been there for a while, but has not been easily accessible. I distinctly remember looking at the search history and seeing that you could get personalized results as far back as 6 months ago. Maybe I am dreaming, but I am pretty sure I was awake at the time. In fact I distinctly remember turning my search history off (it was off when I looked this morning) because the personalization did not seem to work all that well.

So it will be interesting to see how well it works now that I have switched my history back on.


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