Bruce Tognazzini on the iPhone

I just love this quote from Bruce Tognazzini’s review of the iPhone:

Some fogies of advancing years have suggested the initial price point of $499 is too high. They fail to understand: The “cool” of owning this phone, particularly for the early adopters, is worth an easy $497, bringing the phone itself down to $2 even.

“Cool” sells, very well indeed…

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